Mobile apps
Focused mobile experiences designed around real tasks and real people.
Apps and digital tools
We design digital products that feel clear from the start.
smartMI Services is a South African digital-product company. We turn complex information and everyday tasks into practical, human-centred digital experiences.
What we create
Technology built around usefulness.
We focus on clarity, accessibility and dependable support. Each product has its own purpose and identity, connected by one consistent smartMI Services design philosophy.
Digital tools
Practical digital products that organise information and simplify action.
Connected services
Thoughtful interfaces that bring people, information and support together.
Our products
Introducing the new smartMI App.
This app gives smartMI policyholders a clearer view of cover, payments, family information and support.
smartMI App
A focused mobile experience for viewing policy information and taking the next step with confidence.
How we think
Different products.
One clear standard.
Clear by design
Make essential information easy to find and understand.
Useful in real life
Build around genuine needs, not unnecessary complexity.
Supported by people
Connect thoughtful technology with accessible assistance.